Slow Fashion – Upcycling Over 100,000 Sweaters Every Year


Meet Julia Grieve, the founder of Preloved, which is a Toronto-based eco and slow fashion brand that creates clothing using second-hand vintage wool sweaters, rolls of deadstock fabric, and other sustainably sourced materials.

Preloved was founded in 1995 and has been upcycling and reusing an average of 100,000 sweaters each year. These secondhand sweaters are usually destined for the landfill, but preloved buys them from rag house clothing sorters and deconstructs them into fabric they can use to design new sweaters.

In addition to sourcing sustainable materials for all of their clothes, the brand has also made a conscious decision to manufacture their clothing in Canada instead of outsourcing the work overseas. Their clothes are made by people who are paid a good wage and who have a positive and safe working environment.

Check out the video on the next page for more on this great story.


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